TUX Converts From Controlled-Circulation to Paid-Circulation

SSC Publishing, the magazine publishing company dedicated to Linux and Open Source since early 1994, today announced that it is converting its magazine for new and desktop Linux users, TUX, from a controlled-circulation to a paid-circulation magazine, beginning this summer.

Mark Irgang, the company's circulation director, assures current TUX subscribers that they will continue to receive their favorite magazine complimentary for several months after the paid conversion. "Our goal is not to abandon our loyal subscriber base. We appreciate our long-term readers very much and will ensure they continue receiving their complimentary subscriptions into 2007. Individual letters will be sent to each subscriber informing them how long their complimentary subscription will be extended. We, of course, want to reward those that have been with us longest." Irgang mentions that any current subscriber who has yet to receive such notification should contact him directly.

TUX, a monthly digital magazine addressing the needs of the vast numbers of people who use Linux as the operating system of choice on their desktops, is delivered to over 100,000 subscribers as a PDF in landscape format. The landscape layout is optimal for the computer screen and has been praised by many readers as "the best digital magazine format" they have seen.

"We started TUX in 2004," notes publisher Phil Hughes, "because we felt strongly it was a needed publication within the Linux community. Many of our Linux Journal readers would write in asking for exactly this, and truthfully, many of our very own staff members were telling me they wanted to learn more about their Linux desktops. It was obvious TUX needed to exist. We invested revenues from our other publication, Linux Journal, to make it possible. We've seen it as a labor of love. Today, however, 15 issues later, we need to turn TUX into a self-supporting publication and that's why we are asking for our readers' help."

New subscribers to TUX will be offerred the low subscription rate of $9.95 USD for 12 issues.

Additional information about TUX, including subscription information, can be found on the magazine's Website at www.tuxmagazine.com.

About TUX
TUX is the first and only magazine for new Linux users and is dedicated to promoting and simplifying the use of Linux on the desktop. Digital subscriptions are available from the publication's Web site at www.TUXMagazine.com/subscribe. Further information about TUX is available via e-mail at info@TUXMagazine.com, at www.TUXMagazine.com or by calling toll-free 888-66-LINUX (5-4689).

About the Publisher
A privately held company, SSC Publishing is the leading Linux and Open Source authority, publishing reference materials in these fields since 1983. Properties include, ITgarage.com, TuxMagazine.com, LinuxJournal.com, the monthly international print magazine Linux Journal, and the monthly digital magazine TUX. Additional information can be found at www.ssc.com. All product and company names may be trademarks or registered trademarks of their respective holders.

Media Relations Contact:
Rebecca Cassity
SSC Publishing
PO Box 55549
Seattle, WA 98155
Phone: +1 206-782-7733 x115

Web Editor - Tue, 2006-07-25 07:14.
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Paid Subscription

I too would love a printed format, however I don't mind paying. I am glad to continue to support this magazine for years to come. Especially since you are really trying to keep it close to free. The charge is minimal and worth it for such a well designed magazine.

An - ymous (not verified) - Tue, 2006-07-25 12:26.

Paying for... print?

I enjoy this magazine very much, but could you offer a printed (wide format would be cool to keep) version? I would be more than happy to renew my subscription when I must pay... If I could have a physical copy in my hands. I'm sure others share my view.

Lunarcloud (not verified) - Tue, 2006-07-25 12:11.

Tux Subscriptions

I've already sent an e-mail to Tux, accepting their new subscription plan. In my opinion, it is worth the paltry sum they will charge me to learn more of this phenomenon called Linux. I am not a "newbie" to Linux. I am however, an active recruiter and as such, I need all the help Tux can give me. I have helped over a dozen people convert to Linux and expect to convert more.
That said, I also am willing to start the paid subscription immediately.
Bill

W.A.Martinez (not verified) - Fri, 2006-08-25 10:28.

Tux for Free

What makes TUX mag special is that its free, and can be sent world wide. If you start to charge then it will be like any other linux mag and you will lose your readers.
I get the feeling you are only cashing in on a ready made market, the linux newbe, this is not what linux is about.
Linux infomation should be free, I always thought this was your goal also.

Chris

An - ymous (not verified) - Wed, 2006-07-26 01:16.

Tux for free

I think you people (guys & gals) who are wildly casting dispersions about Tux are confusing your hearts with your minds.

Tux is a publication that targets a consumer; a consumer that uses a free operating system. How many of you have purchased an item from an advertiser in Tux magazine? Not very many, I bet.

This is an economic move and I, for one, believe that it is worth the cost. As a user of both Slackware, and Debian derivatives, I find Tux to be a source of information for those I have wanted to convert from MS to GNU/Linux over the years.

Linux is about Open Source and collaboration, but that doesn't mean that EVERYTHING about Linux is or must be free (see RedHat, SuSE, Linspire, Xandros for obvious examples).

The magazines that make money from advertising are trade publications with very specific reader demographics. They are typically targeted at architects, engineers, and sysadmins with high throughput advertising that delivers sales to the people who buy the $12,000 space. I don't see that market with Tux. The market for Linux commodity items is very thin.

Yes, with the introduction of Ubuntu in 2004 there has been an explosion in the desktop arena, but just because Tux wants a paltry sum for their hard work, don't cast them aside. Remember that they have operating costs too.

I will be submitting my renewal for Tux, and I hope that what I have tried to illustrate reaches some of you. It's only $.83 a month for a one year subscription. Between what I have in my couch, under my carseats, in my ashtray, and on my dresser, I estimate I'm good for a couple of years.

Tex Tux (not verified) - Wed, 2006-07-26 12:17.

Pay for TUX

I have downloaded and printed every issue of TUX since I started reading it last Christmas when I started using Linux. It is a fine publication and I look forward to each new issue. I was surprised to receive my notification about paying for it, then delighted that I would still get another 12 months free, and finally really pleased that continued subscription would only cost me $9.95 per year. This is fine by me. Come on people! Less than $10 for on average 600 pages of expert linux knowledge. I can't buy a hardback book for that here in the UK. Keep up the good work TUX.

Pandi - Knight (not verified) - Tue, 2006-08-01 04:41.