TUX readers are technology enthusiasts who use computers every day and in nearly every facet of their life. They surround themselves with the latest technology. Simply put, life with computers doesn't stop at the office for these readers. They also see their systems as learning tools, communication centers, planners, personal digital assistants, and more. Being technology savvy, they're willing to experiment in search of the ultimate solution for the task at hand. Linux to the rescue.

TUX readers are influential forces driving the purchasing decisions of their businesses and their homes. Armed with the knowledge that their new Linux systems are more stable, more secure, more capable, and less expensive overall, they are carrying that message with them; to co-workers, to family members, and to friends.

Did you know:

• IDC concluded that one-third of core Microsoft customers had Linux installed somewhere in their company and that Linux desktops outnumber Mac OS ones by a 4-to-3 ratio
• Bill Claybrook, analyst from the Aberdeen group, foresees accelerated growth for Linux desktops, rising from around 2% in late 2002 to perhaps "10-12% market-share" by 2005

TUX boasts a controlled subscriber base of over 100,000. In July of 2006 the magazine successfully began a controlled-to-paid conversion. Please contact your sales representative for detailed subscription data and demographics.